WireCo©, a leading manufacturer of mission-critical wire rope, synthetic rope and netting, and electromechanical cable, has launched brand-new production of Made in the USA high-performance crane ropes.

A press release said that, for the first time, “customers can now purchase Casar and Oliveira brand ropes proudly made in America.” The launch culminates WireCo’s investment of some $30 million to deliver the same quality ropes that customers have acquired from facilities in Germany and Portugal that are now also produced in Sedalia, Missouri. The new ropes follow the exact same manufacturing and testing protocols, but local production means improved availability and quicker delivery for U.S. customers.

“Our Casar and Oliveira ropes have long enjoyed great recognition and loyalty to our U.S. customers, but production in Europe posed logistical challenges,” said WireCo CEO Keith White. “We strongly believe our ropes and our brands deserve to be made in America, and our investments back that up. We’ve never invested this much capital in one single project. That’s the power of Casar and Oliveira ropes.”

The $30 million investment completely transformed WireCo’s Sedalia facility into a high-performance crane rope center, but the company has also invested in other facilities across the United States to satisfy the growing demand for customers for domestically produced ropes. The company is looking to add more than 40 jobs to help support the initiative.

In March, WireCo showcased the new ropes and the scope of its Made-in-the-USA project at its booth at CONEXPO, which is America’s largest construction trade show, in Las Vegas.