Last October, the Prysmian Group presented the launch of the Group’s new business strategy, Connect to Lead. Now, the world’s largest cable business is furthering that mission with a rebranding—a manifesto—that reflects its vision and goals for the next five years.

A press release said that the initiative “aims at capitalizing on the company’s market position to seize the opportunities offered by the new market trends that are currently shaping the cable industry.” It will allow Prysmian “to transform the Group from a cable player into a cabling solution provider and to lead the energy transition and the digital transformation.”

Per the company, its new brand “represents the energy and technology that moves us towards a more sustainable way of living, in every corner of the planet.” Prysmian’s strong new logo captures the name, mission and legacy of the company, ensuring its recognition and amplifying its distinctive identity. The new logo, in fact, represents all the essential aspects and elements of Prysmian’s identity: the pathways, the shift, the gradient and the circularity.

The logo, primarily developed digitally, reflects the brand’s determination to embrace new strategies and a new corporate purpose. The symbol shape reveals a hidden ‘p,’ in addition to recalling the circular economy concept, while the blue-to-green gradient color reflects the Group’s commitment to the development of renewable energy. The iconic logo, interpreted with a contemporary and dynamic design, connects the concepts of tradition and evolution. The entire visual system and the new payoff “The Planet’s Pathways” embody the role that Prysmian aims to play in shaping a better future and in paving paths for an increasingly sustainable and digital future for our planet.

“Through this rebranding, we are aligning Prysmian’s image to the changes the Group is undergoing and to the rapid evolution of our industrial sector, an evolution we intend to lead,” said Maria Cristina Bifulco, chief investor relations, sustainability and communication officer, Prysmian. “The global challenges and opportunities we are facing require us to put our organization’s strength and expertise at the service of our customers, partners and all our stakeholders to drive new forms of energy and information to every corner of the Earth.

“Together, we can navigate the way forward. And that’s exactly what Prysmian wants to convey with its new payoff, The Planet’s Pathways. This is what inspires our future moves and what guides us in reaching our purpose.”